NYCWhisky

4:00-8:00pm

Pouring small samples of Gentleman Jack Whiskey and Early Times Fire Eater that will also be available for purchase.

GENTLEMAN JACK: A Refined Character.
Rare Tennessee Whiskey from the Makers of Jack Daniels

Jack Daniel knew what charcoal mellowing meant for his whiskey, so it's only natural that he’d wonder what a second trip through the charcoal might yield. Throughout his life, he experimented with charcoal mellowing his whiskey twice, once before it went into the barrel and again after it came out.
While Mr. Jack never did produce much whiskey this way, we’re thankful that he saved the recipe. And in 1988 we started making Gentleman Jack, the first new whiskey from the Jack Daniel Distillery in more than 100 years.

TWICE THE EFFORT.
ALL THE REWARD.

Jack Daniel believed "Every day we make it, we'll make it the best that we can." For Jack, that meant mellowing his whiskey drop by drop through 10 feet of sugar maple charcoal.
Seven generations later, we still charcoal mellow our whiskey just as Mr. Jack did. The reason is simple - it imparts a distinctive smoothness folks have come to expect from Jack Daniel's. Charcoal mellowing is what makes Jack Daniel’s what it is – a Tennessee Whiskey and not a bourbon. Doing it twice is what makes Gentleman Jack what it is –unlike any whiskey in the world. We think you’ll agree that the whiskey emerging from this second trip through the charcoal is one of refined character, worthy of the name Gentleman.
SMOOTHNESS YOU CAN TASTE. Gentleman Jack Rare Tennessee Whiskey has a rich, full flavor with a hint of fruits and spices. Since the whiskey has been twice mellowed, the finish is particularly smooth, warm and pleasant.

BEFORE MAKING WHISKEY, WE MAKE BARRELS.

It takes a quality barrel to make a quality whiskey, so we start by selecting the best American white oak for the barrel staves.
Our craftsmen fit the staves together by hand, then carefully toast and char the inside of the barrel to caramelize the wood's natural sugars. It's from this toasted oak that the whiskey draws its rich amber color, distinctive flavor and finish. While some are content to store their whiskey in used barrels, we only entrust our whiskey to new ones. Indeed, the barrel’s quality is so important to us, that we believe we are the only distiller that goes the extra mile to craft our own.
WE STILL JUDGE IT BY A SIP. We all know age isn't the same as maturity. It's true of people and it's true of whiskey. Mellowing our whiskey through 10 feet of sugar maple charcoal, crafting our own barrels, and storing it on the bottom floors of the barrel house - all this contributes to how our whiskey matures. Age, by itself, isn’t a reliable measure of a whiskey’s quality and character, which is why our tasters tell us when the whiskey is ready. We judge its quality the same way you do–with a sip.

http://www.jackdaniels.com/whiskey/gentleman-jack

EARLY TIMES FIRE EATER:The New Cinnamon Flavored Spirit

Step right up, and don't be shy.

Introducing the incredible, astonishing, amazing hot spiced spectacle that is Early Times Fire Eater –the new cinnamon flavored spirit that astonishes the heat-seekers and the curious-minded alike. Feast your senses to an aromatic carousel of warm cinnamon and brown sugar that escalates into a hot cinnamon sensation of sweet heat with one taste.

AROMA:
An aromatic blend of warm bakery cinnamon, creamy brown sugar with a hint of cinnamon stick balanced with delicate whisky notes.

TASTE:
Starts with an inviting blend of bakery cinnamon and sweet brown notes that quickly escalate into a hot cinnamon sensation.

FINISH:
Finishes with a blend of rich spices and smooth whisky character.

http://earlytimes.com/heritage/fireeater.aspx