There is such thing as a Free Whiskey.
Join Char No 4 tonight, Monday September 17th, from 7pm-9pm for a complimentary 1oz taste of Larceny the new bourbon from Heaven Hill. Just mention this deal to a bartender or server to get your whiskey, 1 per guest please.
Additionally, Char No 4 is offering a Larceny Manhattan which will be $8 all night, from 5pm until 1am.
Jessica Partington, Heaven Hill Ambassador will be at the bar to answer any questions you might have about this excellent new bourbon.
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Larceny, the new bourbon from Heaven Hill is a replacement of sorts for the Old Fitzgerald label which was removed from the market last year. The Old Fitzgerald brand was created by Charles Herbst, a pre-Prohibition wine and spirits wholesaler, based in Milwaukee, Wisconsin. It was made at a distillery Herbst owned near Frankfort, Kentucky, called Old Judge (now long gone).
When Herbst created the brand he made up a story to go with it, that Fitzgerald was a distiller in Frankfort who, starting in 1870, made a fine bourbon whiskey that he sold only to railroads, steamship lines, and private clubs. It was all fiction, but Fitzgerald was a real person, a U.S. Treasury agent. Treasury agents in those days, and up until the early 1980s, controlled access to all whiskey warehouses, the better to ensure that all taxes were paid and all whiskey was made to government standards. This made the local 'government man' very powerful and there was little a distiller or distillery owner like Herbst could do if the agent assigned to his distillery helped himself to a taste now and then.
Fitzgerald had a reputation among the Herbst folks for being a particularly good judge of whiskey. The barrels that received most of his attention almost always turned out to be exemplary, and it became an inside joke to refer to a particularly good barrel of bourbon as 'a Fitzgerald.' The joke was immortalized when they chose
John E. Fitzgerald as the fictional producer of a brand they called Old Fitzgerald.
When Heaven Hill decided to replace the Old Fitzgerald label, the distillery settled
on the name Larceny to commemorate the stolen tastes taken by Fitzgerald.